Comments on: Digital Consumers are from Mars?

By: Parishesh Mishra

Parishesh Mishra — Mon, 13 Jul 2009 09:01:59 +0000

I tend to agree as well as not agree with the statement that consumer is same……. yes, consumer is same but their needs and priorities have undergone through a sea change in last one decade or so. If we look back and see what were the consumer's priorities, it was primarily around 1st / 2nd level needs (as per Maslow's theory) – physiological needs, which was getting catered by the traditional way of marketing. But in today's scenario, where consumers are thriving to create their own identity, they want to control things,… some of the basic rules of consumer markeing have changed…

so consumer being the same, she is no more the same animal

By: Manish Misra

Manish Misra — Sat, 25 Apr 2009 09:51:41 +0000

I totally agree, Digital Age has changed a lot in ways people converse. Marketer also need to evolve from their Traditional Marketing mindset of standing on a roof top (TV and Print) and shouting your message loud. Now they have the power to converse with their “Digital Consumers”, contextually and convey the message that will be more receptive to these consumers.

If Digital Consumers are from Mars, then we also need Digital Marketers from Venus.

Nice Blog. Congrats!!!

Manish

By: Mouin Hosn

Mouin Hosn — Thu, 26 Mar 2009 17:48:38 +0000

While Digital consumers may not be all that different from Conventional consumers in many respects, they are different from a behavioral perspective in how and what influences them as well as how they make their purchases. It may require a 30-second TV commercial to influence a Conventional consumer, while a well designed online ad banner may be enough to influence a Digital consumer. Conventional consumers are used to touching and trying goods before buying whereas Digital consumers might be satisfied with description or specifications. In addition, many Conventional consumers are still not comfortable unless they do all their banking at a branch, while Digital consumers are perfectly happy clicking tens of thousands of Dollars away.

From this perspective, Digital consumers should be treated as a different breed than Conventional consumers.

By: shivani

shivani — Sat, 21 Mar 2009 15:18:32 +0000

completely agree that digital consumer is no new animal! Being digital is just a means to an end.. End being to communicate or express with internet being the medium..