Comments on: The Rebirth of Marketing http://www.telecomcircle.com/2009/03/the-rebirth-of-marketing/ Telecom Circle analyses the latest trends and services within the Wireless and Internet space. Mon, 06 Sep 2010 02:32:46 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Sriram http://www.telecomcircle.com/2009/03/the-rebirth-of-marketing/comment-page-1/#comment-146 Sriram Mon, 16 Mar 2009 06:23:13 +0000 http://www.telecomcircle.com/?p=364#comment-146 agreed on digital being the new medium which can be tracked and measurable to the tee, but it will come off age only when it helps in building equity of brand and not just used for tactical measures. strangely, u speak to brand owners across and they still view digital medium with skepticism though that view is changing, albeit slowly. i believe that this medium has still not got the 'jugular vein' of the marketers and forced them to think about it more in a strategic manner. pundits like you have to think about this i guess!! :) P.S. - its a very good initiative actually...will take out time more regularly to go through your posts n hopefully to contribute as well agreed on digital being the new medium which can be tracked and measurable to the tee, but it will come off age only when it helps in building equity of brand and not just used for tactical measures.
strangely, u speak to brand owners across and they still view digital medium with skepticism though that view is changing, albeit slowly.
i believe that this medium has still not got the ‘jugular vein’ of the marketers and forced them to think about it more in a strategic manner.
pundits like you have to think about this i guess!! :)

P.S. – its a very good initiative actually…will take out time more regularly to go through your posts n hopefully to contribute as well

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