Demographics of Tablet and eReader Owners in US

A recently released report from Nielsen in the US shows that the demographics of tablet and eReader owners is fast changing. These connected devices are no longer with young males only. The new owners are more likely to be older people as well as females.

Demographics of Tablet and eReader Owners



In Q3-2010, 62% of tablet owners were below 34 years but by Q2-2011, only 46% of tablet owners are below 34 years of age. Another interesting fact is that eReaders are now more preferred by females . Sixty-one percent of all eReader owners are now female, compared to a mere 46 percent in Q3 2010.

eReader demographics



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Disclaimer: The views expressed in this article are my personal views and do not reflect the views of my employer.

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